ANT has announced a large scale deployment of personal media players (PMPs) utilizing the ANT PurePlay
advanced digital media manager software. This initial product enables consumers to watch movies, view photos and enjoy music and other audio material any time, anywhere.
ANT's PurePlay software supports multiple device formats, including a PMP with a 7-inch viewing screen based on the Philips Nexperia PMP reference design. The PurePlay is pre-integrated onto the Philips low-power
mobile multimedia processor, the PNX0190, and is optimized to maximize speed to market and minimize bill of materials (BoM), non-recoverable engineering (NRE) costs and development risk. By providing the highest-value embedded media player and manager solution for embedded devices, the PurePlay meets the needs of OEM's and their customers and ensures the best user-experience when launching products.
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