Unique music handset program to suit audiophiles

The MusicStation Max is an unlimited mobile music handset program that will provide consumers the freedom to download, play and share unlimited amounts of music, wherever they are, for free, directly to their MusicStation Max pre-licensed music phones.

The first manufacturer to sign up for the MusicStation Max program is LG, with the first LG MusicStation Max handsets due to be released in the first half of 2008. Currently, LG is focused on working closely with operator partners around the world. MusicStation Max will reinforce LG’s strategy to deliver handsets that deliver higher subscriber revenues and ARPU to our operator partners. And for the consumer they now have further opportunity get unlimited access to the music they want, wherever they are, over 3G and HSDPA.

The first MusicStation Max devices will be compatible with any 3G/HSDPA network, and gives consumers a next generation touch-screen user interface with immediate access to the world’s music, wherever they are.

MusicStation Max handsets are pre-licensed, meaning consumers do not have to pay for music but simply sign up to a special music, voice and data plan, which will enable them to download unlimited amounts of music, direct to their device, over the mobile network, for between 12 and 18 months.

At the end of this initial period, MusicStation Max users will be able to migrate their consumer experience to their next MusicStation Max device and continue experiencing the benefits of unlimited music downloads, or alternatively keep playing their favorite tracks on their current phone for no extra charge.

MusicStation Max features a full PC companion product which gives consumers an automatically-synchronized experience across both desktop and mobile handset. Changes in tracks, artists, albums, playlists, friends and recommendations are automatically synchronized, without the need for wires or human intervention.

A full back-up of the MusicStation Max user experience is also stored in real time on the data network, in case of handset failure, loss or theft.

Unlike traditional music phones, consumers will have their entire MusicStation Max experience, including their playlists, friends and recommendations, backed up on the data network in case their device is ever lost, broken or stolen.

Moreover, MusicStation aims to deliver the ultimate flexibility and value to users, providing handsets with free unlimited access to a vast catalogue of repertoire from all the major labels and many independents.