SoftSwitching Technologies Opens Asia Office

SoftSwitching Technologies (SST), a global player in the power quality industry, is pleased to announce the opening of its first international office in Singapore. SoftSwitching Technologies Asia, scheduled to open this spring, will promote SoftSwitching Technologies power quality detection and protection solutions for the semiconductor market, and provide a customer support center dedicated to growing the global SoftSwitching Technologies semiconductor business in Asia.

"Asia leads the market in the global semiconductor industry, making Singapore the ideal location for SoftSwitching Technologies Asia," says Rob Loomis, president and CEO of SoftSwitching Technologies. "The global semiconductor industry welcomes our power quality solutions because they work, and we're pleased to be expanding into Asia where our solutions are urgently needed. We expect this new office will be the first of many global SoftSwitching Technologies offices launching worldwide as we continue to grow."

SoftSwitching Technologies entered the Asian market six years ago by establishing a relationship with Singapore distributor PC2M, a member of the Lim Kim Hai Group. Francis Phang, SST's original representative at PC2M, is joining the SST sales team as a regional manager of the Singapore office to provide better service to both new and established relationships. "The Singapore office will allow us to create a customer support center devoted to serving the Asia market as it continues to thrive," says Rick Smith, international director of sales for SoftSwitching Technologies, who will work with Phang in Singapore. "By maintaining a presence in Asia, we hope to become the trusted partner for Asia's automated industrial markets and believe our success will open the door to future growth."