Nu Horizons Inks Distribution Agreement with Zilog to Drive Growth of SoC Solutions in Asia-Pacific

Nu Horizons Electronics Corp. one of the Asia-Pacific region’s premier distributors of advanced technology that includes semiconductors, displays, illumination and power solutions announced today that it has signed a distribution agreement with Zilog Inc., a provider of 8-, 16- and 32-bit embedded Flash microcontrollers, universal remote control and ARM core-based solutions. The agreement involves the distribution of Zilog’s full portfolio of 8-, 16-, and 32-bit SoC solutions within Asia Pacific, which covers Australia, China, Hong Kong, India, Malaysia, Singapore, Taiwan, Thailand and Vietnam.

"In the past year, under Zilog’s new management team, we have proliferated our solutions at a rapid pace so much so that sales of our new products and solutions now represent more than 55 percent of total sales," noted Rick Bosshardt, vice president of worldwide distribution at Zilog. "At the same time, we have been busy in identifying new opportunities to drive sales growth of all of our products, particularly in the Asia-Pacific region where we see a great opportunities for our three key businesses: secure transactions, embedded flash and universal remote control solutions. This new agreement with Nu Horizons is an opportunity to build on this strategy and expand our growth opportunities still further. The strong demand creation culture and success that Nu Horizons has demonstrated fits well with our strategy, new product introductions and advanced technology roadmaps."

"The addition of Zilog’s brand, along with their experience and intellectual property in successful microcontroller and SoC development, is a valuable addition to our portfolio," commented Wendell Boyd, president of Asia Pacific at Nu Horizons. "We see tremendous potential in a fast-growing, local design environment, especially within our customer base and Zilog’s target markets."