Taiwan

Taitronics Autumn is one of the most important electronics shows in Taiwan. Products ondisplay at the show are often seen as a precursor of what will debut over the next few months. Organized by the Taiwan External Trade Development Council (TAITRA) and the Taiwan Electrical and Electronic Manufacturers’ Association (TEEMA), this year’s event attracted around 63,545 buyers—both local and foreign, while a total of 1,276 manufacturers displayed their products across 2,922 booths.



For the first time, this year’s show combined finished products and components as a whole and featured three main theme pavilions – Auto Electronics, IP Telecom, and Green Electronics.



Automotive electronics appears to be one of the hottest sectors for vendors in Taiwan. In 2004, the export value of Taiwan’s auto parts and accessories industry amounted to $3.98 billion, up 18.18% from the previous year. Foxconn, Delta, Universal and other major players in the domestic electronics industry have made forays into automotive electronics arena, giving a much needed impetus to product quality in the auto parts industry.





The Taiwan government is taking steps to promote the growth of automotive electronics on the island and strongly backs ties between car-maker Yulon and IT vendor Kinposh Electronics in their effort to jointly set up a company.



Eleven manufactures showcased their products at the auto pavilion. Some of these were mini CCD color cameras, anti-glare auto-dimming rear view mirrors, wireless tire pressure monitoring systems and rain sensors. The major focus in this pavilion was car infotainment and communication systems. BenQ, for example, demonstrated its “car information series” which featured navigation, radio, and connectivity via DVD, MP3, DVB-T, parking sensor and TV game consoles. ELead Electronics presented their multiple entertainment system with a mount slot-in DVD combo, 8” flat monitor, navigation system, rearview camera system.



Another company, Holux GPSmile, demonstrated in-car connectivity with its portable auto satellite navigation system. This system could also be used with the firm’s GPSlim ultra sensitive Bluetooth GPS navigation system. For instance, GPSmile 11 can be integrated with existing DVD/VCD/TV systems.



Given the strong concerns for protecting the environment, a number of companies on the island showcased their green products used in the electronics industry—from component to board level products. International companies such as TUV Rheinland and Vairan were also on hand to demonstrate some of their services to companies such as obtaining international approvals and elucidating the certification procedures used in different countries.